CAROL WALLER

FSVA Executive Director

carol@flysunvalleyalliance.com

Carol has played a key role in commercial air service development and marketing efforts in Sun Valley for the past 20+ years. She was actively involved in successfully securing one of the first USDOT Small Communities Air Service Development grants to start Alaska Airlines nonstop flights between Los Angeles and Sun Valley in 2002, which continue to operate successfully.  She led the destination tourism marketing program for the Sun Valley area as Executive Director of the Sun Valley/Ketchum Chamber & Visitors Bureau (SVKCVB) for 13 years, and spearheaded the formation of the Blaine County Air Transportation Advisory Group, which operated as a committee of the SVKCVB until Fly Sun Valley Alliance was formed as an independent non-profit organization.  She provided management of FSVA during her tenure at the SVKCVB, and became director of FSVA in 2011.  Her past experience in destination tourism marketing and economic development also includes serving as Marketing Director of the Jackson Hole (WY) Visitors Council/Chamber for eight years, and Governor-appointed Tourism Commissioner for the State of Wyoming Tourism Division.  She has held leadership positions on national, regional and state travel and PR industry boards, and has received numerous industry awards for her work.  Carol began her 30+ year career in the travel & tourism industry serving coffee and cocktails at 30,000 ft. as an international flight attendant for Pan Am.